Switzerland's Migros Supermarket adds first ASC trout products to its offerings
SEAFOODNEWS.COM [SCOM] July 28, 2014
Migros is the first retailer globally to offer customers ASC certified trout. Migros, Switzerland’s largest retail company, now offers customers two smoked trout fillet products under the Migros M Classic brand produced by the ASC certified Danforel Christiansminde Farm in Denmark.
The ASC certified smoked trout fillets in 75g and 125g supplements its range of ASC certified tilapia and pangasius products.
Sandra Hinni, Project Management Fisheries Sustainability at Migros, said: “We are delighted to be the first to offer ASC certified trout to our customers. We are continually looking for ways to offer our customers sustainable choices.
“ASC is globally recognised and has rigorous criteria. So our customers can be assured that our ASC certified products can be traced back to a responsibly managed farm. Already 94 per cent of fish sold in Migros comes...
To Read Full Story Login Below.