Thai Express: 2025 Lobster LTO 'Sold Through Faster Than Anticipated,' Paving Way for Calamari

Thai Express is framing its new Crunchy Calamari launch as a deliberate second act in a seafood strategy that began with a 2025 lobster limited-time offer (LTO) — one the Canadian quick-service chain says performed well enough to justify building on it, even as the brand declines to commit to seafood as a permanent fixture just yet.
Expana reported on the calamari launch when it debuted in September, noting Thai Express was betting on the dish as Canada's next premium QSR protein...
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