Just Shrimp Targets Seafood Accessibility with Shrimp Nuggets
Just Shrimp is looking to make seafood more approachable for families with its line of shrimp nuggets, which are launching in nearly 250 Harris Teeter stores during National Seafood Month (October).
In an exclusive interview with Expana, Just Shrimp founder Lee Edmondson discussed the company’s sourcing strategy, retail plans and the thinking behind its shrimp nugget format.
According to Edmondson, the company sources farm-raised Pacific white shrimp from Mexico’s Pacific Coast, specifically the Mazatlán region, and processes the shrimp in North America. He said the sourcing...
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