Norwegian Salmon's Haaland World Cup Push Delivers Strongest US Campaign Results in Five Years
Norwegian salmon strengthened its position among US consumers during this summer's World Cup marketing campaign, according to new research commissioned by the Norwegian Seafood Council (NSC) and reported by multiple outlets.
Ipsos, the independent research firm that conducted the post-campaign measurement, called it the strongest campaign for Norwegian salmon in the US since NSC began tracking campaign effectiveness five years ago. That assessment came from NSC seafood envoy to the US Karine Rød Haraldsson, cited by both SalmonBusiness and Norwegian outlet iLaks...
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