Value, Convenience Drive Restaurant Choice as Consumers Pull Back on Spending
Restaurant operators may be seeing modest improvement in consumer spending, but diners remain highly price-conscious and increasingly selective about where and how they spend. A new report from Popmenu found U.S. consumers are spending an average of $100 per week on restaurants, up from earlier in 2026 but still $15 below June 2025 levels.
The report underscores a key challenge for operators: consumers still want to dine out, but they are actively looking for ways to spend less. According to Popmenu...
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