QSR Tech Expectations Rise as Nearly All Consumers Weigh Digital Experience
Technology is playing an increasingly important role in where consumers choose to eat, but new research from Canopy suggests quick-service restaurants have little room for error as digital touchpoints become more embedded in the customer experience.
Canopy’s 2026 Restaurant Tech Report: Add Sauce, Hold the Friction, based on a survey of 1,007 US consumers, found that technology now influences dining choices for 94% of respondents, up from 80% in 2025. At the same time, 37% said they have abandoned an order because...
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