Seafood Nutrition Partnership Marks 10th 'Fall in Love with Seafood' Campaign, Eyes National Push

Seafood Nutrition Partnership (SNP) is preparing to launch its 10th "Fall in Love with Seafood" campaign this October, a milestone for the retailer-focused promotion that began as a pilot in 2024 and has since grown into one of the seafood category's most consistent consumer marketing efforts.
Across the nine campaigns completed to date, SNP said the program has generated an average $4.50 return for every $1 invested in promotion, translating into $4.50 of incremental seafood sales per promotional dollar spent...
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