Seafood Industry Set for Rapid Change in 2026 Led by Transformation Economy, Asian Growth, and Tech

The Norwegian Seafood Council (NSC) has highlighted key trends expected to shape the global seafood landscape in 2026, drawing on insights from its recent annual conference.
Among the drivers of change is the rise of the “transformation economy,” in which consumers increasingly prioritize health, longevity, and well-being, reshaping food choices toward nutrition-dense proteins such as seafood. Louise Byg Kongsholm, CEO of Pej Gruppen and a featured speaker at the NSC event, highlighted how the shift from an experience economy to a transformation...
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