Caleta Bay Launches “Authentically Raw, for Real Life Cooks” Campaign; Eyes US/Canada Expansion
Chilean steelhead trout producer Caleta Bay has debuted a new campaign, “Authentically raw, for real life cooks,” as it targets expansion in the US and Canada.
The company already has a standing in North America, but it is making a more significant push with the help of Nutrisco. The partnership will open the door for Caleta Bay to deliver its products to chefs and restaurants across the continent.
The campaign is focused on the “real heroes of the kitchen.” It highlights street food carts...
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