ANALYSIS: US Shrimp Retail Sales Slide Amid Rising Prices and Fewer Promotions
Recent data indicate a clear contraction in US shrimp retail demand, driven by rising prices and a sharp decline in promotional activity. Despite a brief uptick in late November, sales volumes and distribution points have dipped to their lowest seasonal levels in several years, suggesting that higher costs are beginning to weigh on consumer purchasing during this critical quarter.
Retail contracting
As expected, retail prices continue to rise while retail feature activity contracts considerably (based on proprietary UB data). Circana data also indicate contraction across points of...
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