Warehouse Clubs Turn to Store Brands as Shoppers Push Back on Prices
Warehouse clubs such as Costco and BJ's Wholesale Club have long lured fee-paying members with supersized packages of food sold at lower per-unit prices.
Now, amid rising input costs and intensifying competition for shopper loyalty, they are leaning more heavily on private-label brands to undercut competitors and reinforce their value proposition for inflation-weary consumers.
Costco launched its Kirkland Signature brand three decades ago, and the private-label line has since become a linchpin of the retailer's success, accounting for about a third of its $254.5 billion in annual revenue...
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