Norwegian Seafood Council Sees Big Opportunity for At-Home Poké as UK Consumers Embrace Raw Seafood
Recent research from the Norwegian Seafood Council (NSC) points to a potential opportunity for retailers and companies to develop Hawaiian-inspired poke products for at-home consumption.
The NSC reported that 42% of consumers in the United Kingdom are opting to eat poke away from home, with most citing health benefits and taste as their reasons. However, of the 54% who said they have prepared poke at home, only 30% do so on a monthly basis, with half of that total saying it’s something...
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