Vietnamese Fisheries at Strict EU Threshold: Less Market for Pangasius, Tuna
Despite benefiting from the EVFTA, Vietnamese pangasius, tuna face many barriers in the EU due to limited raw materials, weak branding, and the IUU yellow card.
Pangasius image yet to recover
In the past, pangasius accounted for up to 40% of Vietnam’s seafood exports to the EU. Today, that share has fallen below 10%. The decline began in 2010, when WWF placed Vietnamese pangasius on its “red list,” severely damaging the product’s image in the eyes of European consumers...
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