Aquaculture Stewardship Council’s Consumer Marketing Campaign Earns Record Reach in 2023
ASC’s North American Presence to Expand Significantly in 2024
The Aquaculture Stewardship Council (ASC) last year reached North American shoppers more than 525 million times, working together with over 45 industry partners. This effort is a result of the global nonprofit’s multiyear marketing campaign to raise awareness and understanding of ASC’s sea green label.
“In 2023, we introduced a simple call to action for shoppers and retailers: ‘Sea Green. Be Green.’ Look for ASC’s sea green label when shopping for seafood...
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