As Millennials Turn 40, ‘Provenance’ of Wild Alaska Pollock Matters Greatly
In a shocking statistic, the oldest millennial turned forty this year and shifting how we view this demographic will be critical to converting seafood-aware consumers to seafood-craving consumers, said data experts from Ketchum Analytics at the Wild Alaska Pollock Annual Meeting this morning in Seattle. During the fifth-ever meeting, hosted by the Association of Genuine Alaska Pollock Producers (GAPP), experts Mary Elizabeth Germaine and Lauren Hasse discussed how provenance, sustainability and affordability are key in targeting both millennials and the multicultural consumer and shared that...
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