GAPP Annual Meeting Panel Talks about How to ‘Bring Sexy Back’ to Surimi
Linking surimi seafood to Japanese culture and Asian flavors and tapping into trendy, affluent and ‘foodie’ consumers with innovation and new messaging will be the key to increasing consumption of Wild Alaska Pollock surimi seafood, say expert panelists this morning at the fifth Wild Alaska Pollock Annual Meeting hosted by the Association of Genuine Alaska Pollock Producers (GAPP) at the Four Seasons, Seattle, today. Panelists from Aquamar, Angulas Aguinaga and the University of Oregon, moderated by Urner Barry’s Angel Rubio, talked of the opportunity to overcome consumer perceptions...
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