Wild Alaska Pollock to Shine Spotlight on Consumer Behavior and Seafood Perceptions
Consumer insights and market intelligence will be core to the fifth-ever Wild Alaska Pollock Annual Meeting on September 28th, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. As it does each year, Ketchum PR will present in-depth consumer insights gathered from surveys designed to measure consumer perception of Wild Alaska Pollock and highlight opportunities for the fish in the future. Excitingly, Ketchum’s head of data and analytics, Mary Elizabeth Germaine, will be joined on stage this year by two social media ‘influencers’ who participated...
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