Wakefern Expands Use of Freeosk Sampling Kiosks
Retailer-owned cooperative Wakefern Food Corp. will expand the use of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.
After a successful pilot, Wakefern will place Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk said its product “transforms ordinary in-store spaces into discovery destinations for new products and categories.”
Freeosk campaigns generate a sales life of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of converted shoppers repeat purchasing after the campaign, per Freeosk...
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