GAPP Board Approves Ambitious Plan for Coming Fiscal Year
SEATTLE, Wash.— Authorizing another significant round of funding for the Partnership Program and new dollars towards telling the story of the people behind the Wild Alaska Pollock, the Board approved the bold plan for the coming fiscal year, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. The plan earmarks resources for new marketing and communications efforts, including influencer collaborations as well as international research designed to build demand for Wild Alaska Pollock globally.
“This plan is a bold step forward, one that is designed to be disruptive...
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