Lethargic Seafood Sales? Try Snacking.
A steep decline in seafood activity has merchandisers scurrying for sales remedies. One potential solution? Position seafood as a snack instead of a main meal.
“Seafood had a tough 2022,” said Anne-Marie Roerink, president of 210 Analytics LLC, a San Antonio-based market research and marketing strategies firm. “Engagement was down and that means we need to get creative.”
With Chicago-based market research firm Information Resources Inc. (IRI) reporting that volume sales of fresh finfish and fresh shellfish were down 12.3% and 18.7%, respectively, for the 52 weeks ending
To Read Full Story Login Below.