NRF: Valentine’s Day Spending to Soar Past 2022 to $26 Billion

The National Retail Federation (NRF) expects consumers to shell out $25.9 billion for Valentine’s Day in 2023, up from 2022’s $23.9 billion, per an annual survey released by the group and Prosper Insights & Analytics.
If the survey results hold true, 2023 would be one of the highest spending years on record, the NRF noted.
“Valentine’s Day is a special occasion to shop for the people we care most about,” NRF President and CEO Matthew Shay said. “This year, as consumers embrace spending on friends and...
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