Giant Eagle Partners With ProChile on “Chile on Board” Campaign
Giant Eagle has partnered with ProChile, the institution in charge of promoting Chilean exports, to boost seafood consumption in the Northeast and Midwest regions. Together they have launched the “Chile on Board” campaign, which will run in Giant Eagle stores throughout Indiana, Maryland, Ohio, Pennsylvania and West Virginia throughout November 9.
“Seafood is a common product on both coasts of the United States, but not so much in the hinterland of the country,” said Alexander Grabois of ProChile. “With this campaign, we want the consumer unfamiliar...
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