Nova Scotia Finds Success Promoting Lobster Online During Chinese Valentine's Day This May
Canada’s Nova Scotia province has inked a cooperation agreement with one Chinese e-commerce company Fishforever, and they have launched a two-month-long Canadian lobster festival from May to June on the virtual Tiktok platform. Live streaming is one key part of their marketing campaign, and great importance has been attached to the sales on the Dragon Boat Festival and that of another Chinese online shopping carnival on June 18, according to ifeng.com.
But even before these festivals...
To Read Full Story Login Below.