Bumble Bee Seafoods Launches New “Good For You” Campaign
Bumble Bee Seafoods wants consumers to know something about tuna… It’s “Good For You.”
The iconic 120-year-old fishing company announced this week that they’re launching a new advertising campaign to “recruit the next generation of tuna lovers by dispelling category perceptions and inspiring new usage ideas.”
“At Bumble Bee, we firmly believe that everyone deserves to eat well, no matter what,” said Jeanine Lewis Canales. VP and head of Marketing at Bumble bee. “Our research shows that this is often because younger generations don’t view tuna as versatile...
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