This Week in Retail: Showcasing Brisket Features for St. Patrick’s Day
Today is St. Patrick’s Day and grocers are lining their shelves with Irish staples including corned beef brisket, Irish soda bread, and beer.
The National Retail Federation reports that over half of Americans plan to celebrate St. Patrick's Day this year, providing a boost for retail sales as consumers stock up on green apparel, food, and beverages. The NRF's survey found that 34% of celebrants will make a special dinner while 19% plan on attending a party at a bar or restaurant.
Roast feature activity accounts for 45% of all beef ads this week. Of that, briskets claim 42% of total roast features. Features for corned beef brisket this week range from $4.28 per pound to $5.93 per pound, depending on the store and region. Brisket feature prices currently average $4.49 per pound, up 22% from a year ago...
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