GAPP Launching First-Ever National Sustained Marketing Program
With Lent kicking off last week, it feels like pollock is everywhere you look. It’s the go-to fish at nearly every QSR. But the Association of Genuine Alaska Pollock Producers (GAPP) want pollock front and center beyond the Lenten season. And they’re launching their first-ever national marketing campaign to make that a reality.
GAPP announced this week that the Board of Directors have approved an “ambitious” strategic plan and budget to launch a national sustained marketing program that will highlight the wild caught...
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