This Week in Retail: Jingle Bells, December Sells
December has arrived and retailers have been proactively preparing for what could be a record-breaking season for holiday spending.
The National Retail Federation predicts the highest holiday retail sales on record this year. According to the NRF’s forecast, holiday sales during November and December could grow between $843.4 billion and $859 billion. This compares with a previous high of $777.3 billion in 2020.
Rising incomes along with household wealth, a desire to return to in-person events, and a favorable weather forecast for the holiday season are among the factors contributing to a promising spending outlook...
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