Japanese Ministry Announces GO TO EAT Campaign
The Ministry of Agriculture, Forestry, and Fisheries (MAFF) started public recruitment of the "Go To Eat" campaign on July 21 to support restaurants and agriculture and fisheries vendors who address issues on the new coronavirus infections. MAFF will sign a contract directly with meal ticket issuing companies, online restaurant reservation sites, performance confirmation organizations, and campaign supporters, including consultation services and public relations firms. Although it is competitive bidding, MAFF will also evaluate cost performance expectations, Suisan Keizai explains.
This effort is a part of...
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