Sophie’s Kitchen Transforms to Celebrate Veganuary
Vegan seafood manufacturer Sophie’s Kitchen has gone “all-in” on Veganuary. In an effort to promote animal welfare and the environmental and health benefits of a vegan diet, the company has transformed its social media presence to encourage people to participate.
Sophie’s posts will be dedicated to promoting the cause through meatless seafood products. Alongside its posts geared toward celebrating Veganuary, the company announced an investment of several thousand dollars in social media advertising to reach hundreds of thousands of people.
"2019 was declared the year of the vegan..."
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