Ugly Crab Campaign Aims to Expand Markets, Reduce Waste
People shop with their eyes and when it comes to crab, shells that are discolored or scarred or covered with barnacles can be a turn off.
In the Bering Sea fisheries, ugly shells can comprise up to 30 percent of a catch at certain times of year and crab molting cycles. While the crabs are every bit as tasty as prettier product, they fetch lower prices for fishermen.
“The industry has traditionally called them Number 2 crab or dirty crab, a lot of times these are older crab or might have..."
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