Bumble Bee Foods Announces New Sales Broker Model
In a move to better address local markets and channels, Bumble Bee Foods will move to a “Best in Market” broker coverage model to prep for future growth. The new go-to market approach will feature a mixture of direct, broker assist and local broker coverage.
"We have a bold innovation pipeline in the works and need additional capabilities, not only in the center of the store, but also in new growth areas, including fresh perimeter and frozen," said Dan Nestojko, Senior Vice President of Sales for Bumble Bee...
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