From Harvest to Home: Fresh Bristol Bay Sockeye Lifts Sales at Five Retailers Nationwide
The second largest salmon season ever recorded got started in July but promotions for fresh Bristol Bay sockeye began in June. The Bristol Bay Regional Seafood Development Association's (BBRSDA) fresh sockeye retail promotions continued through July and now sales results are in.
All five of the retail participants -- HEB, New Seasons, QFC, Rosauers, and Wegmans -- saw record sales increases over previous years. Summertime fresh promotions were organized and supported by the BBRSDA at over 270 locations across the country...
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