High Liner Gives Mascot Captain High Liner A Modern New Look
High Liner Foods is changing things up by giving their iconic mascot, Captain High Liner, a brand-new look. Gone is the captain's hat and turtleneck sweater donned by the gray-haired icon. Now the Captain has a bit of a younger face, an updated wardrobe, slicked back gray hair and trimmed facial hair.
"High Liner is one of our country's most beloved and trusted brands and the Captain plays a significant role in that," said Craig Murray, senior vice president of marketing and innovation at High Liner Foods...
To Read Full Story Login Below.