GAPP Board Approves $1 Million to Fund 12 Wild Pollock Promotions for 2019-2020
SEATTLE, WA—Under the North America Partnership Program, one million dollars has been approved by the Genuine Alaska Pollock Producers (GAPP) to fund twelve creative campaigns highlighting Wild Alaska Pollock in the next 20 months.
Each partnership brings matching investment from companies across the Wild Alaska Pollock (WAP) industry—more than three times the industry’s past investment in promoting WAP—through the program, a new initiative by the recently restructured GAPP.
Yesterday’s announcement named six companies and a dozen new proposals that GAPP will support...
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