Meet the Sustainable Shopper: Young Transitionals Who Are Tech-Savvy
“Sustainability” is a trending topic in the seafood industry and beyond. Everyone wants to convey that their product is sustainably produced. But who exactly are these companies targeting with the term? According to Nielsen, the sustainable shopper tends to be “well-educated young transitionals who live in smaller households and live in urban cities.”
Based on Nielsen’s data, the purchase of sustainable products is on the rise, with 64% of households buying items that are sustainable, which is up 4% from the year prior...
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