Maine Lobster Market Group Will Evolve Promotional Strategy After Increased Landings, Value in 2018
The Maine Lobster Marketing Collaborative says that on the heels of another prosperous year and strong landings for the Maine Lobster industry, they will evolve their promotional strategy, building on past successful efforts to bring the story of Maine’s signature crustacean to more audiences around the country.
In 2018, Maine fishermen landed 119,640,379 pounds of lobster, which is an increase of nearly 8 million pounds over 2017. At $484,543,633, the value of Maine’s lobster fishery climbed by...
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