LemonShark is Shifting Poke Out of the Fast-Casual Market
Poke may have a growing foothold in the fast-casual lunch sector, but the Hawaiian item of diced and marinated raw fish has yet to truly break into the full-service market. However, LemonShark, a Redlands, Calif.-based chain with 15 locations, is looking to change the dish’s quick-fix reputation. Co-founded in 2017 by ’90s rocker Tobi Miller — former guitarist of The Wallflowers — LemonShark encourages patrons to sit down and enjoy their poke.
“What I noticed with all the other poke shops is almost no one...
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