Millennial Shoppers Leading the Way For Sustainability
According to a recent study from Nielsen, millennials are leading the way for sustainability.
After conducting a survey on sustainability sales, Nielsen’s data found that millennials are twice as likely than baby boomers to be willing to change their habits to reduce their impact on the environment. Millennials also noted that they would be more willing to pay more for products that contain environmentally friendly or sustainable ingredients, organic/ natural ingredients, or products that have social responsibility claims.
“The generational divide in sustainability is fueled by technology,” Sarah Schmansky, Nielsen’s VP of...
To Read Full Story Login Below.