Nielsen Says Health Message in Seafood Resonates During Holidays and Beyond as Peak Sales Season Starts
Nielsen recently published an article on the ways in which retailers could capitalize on the health benefits of seafood during the holidays, based on their recent seafood surveys.
They say that for those consumers worrying about unhealthy eating during the holidays and making resolutions to do better, eating seafood can be a solution.
Their data bears out the spike in seafood sales compared to all grocery sales beginning in December.
For example, their data show seafood purchases peak in December...
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