Online Grocery Sales in Australia Growing
Australian shoppers are getting more comfortable with buying their groceries online. A new report from Nielsen reveals that online grocery shopping in Australia has “grown significantly” in the past year. According to the global information, data and measurement company, online grocery value sales increased by 39.7% during the 12 months to October 2018, versus the prior year.
Nielsen is attributing online growth to “Young Transitionals,” who are defined as “households younger than 35 years old with no kids.” Based on their study, these Young Transitionals increased the amount they spent online by ...
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