Frozen Seafood is a Rising Star in China's Sam's Clubs
SEAFOODNEWS.COM [Finance.ifeng] translated by Amy Zhong - October 8, 2018
Sam’s Club, owned by Walmart, has been targeting high-end consumers in China. Promoting fresh food has been its differentiation strategy in the Chinese market where locals show more and more preference to such products. According to its recent report, its frozen seafood sales has ballooned and makes up about 70 percent of the stores’ total seafood sales.
Among all frozen seafood, the imported ones and those private-label ones have performed especially well ...
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