Consumers Souring on Meal Kits; 83% of Users Have Stopped
SEAFOODNEWS.COM [The Boston Globe] by Beth Teitell - September 26, 2018
Lisa Rothman thought she'd be transformed. From a woman suffering from acute dinner stress into a different person. She'd toss off a chiles rellenos with poblano peppers and chipotle sauce on a Tuesday night. Her teens and husband would actually look forward to dinner. “We'd all eat the same thing," she said dreamily.
Well, that was her Blue Apron fantasy, anyway.
Several months into her meal-kit delivery subscription — months of vegetable-chopping and pressure to cook the ...
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