Long John Silver's "Battle of the Batters" Promo Features Alaskan Cod
SEAFOODNEWS.COM [Restaurant News Release] - February 1, 2017
Louisville, KY - Long John Silver’s, known for its classic battered and hand-dipped wild-caught Alaskan whitefish, is diving into competition with an unexpected opponent: itself. The country’s largest quick-service seafood restaurant has introduced the new Beer Battered Alaskan Cod alongside its Classic Battered product. This is the first time, since Long John Silver’s opened its doors in 1969, the brand has offered two batter options. The promotion will run through April 16.
“It is the ‘Battle of the Batters’ and we expect this to be a nail-biter,” said Marilyn Nicholson, Vice President of Marketing. “We believe in healthy competition and in this case we are stepping into the ring with two heavyweights. Our customers really love...
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