The Alaska Seafood Brand Takes Top Ranking Among Restaurant Menus in Nation
SEAFOODNEWS.COM [Seafood News] By Peggy Parker - February 22, 2016
For the first time, the Alaska seafood brand takes top billing among brands featured on menus across the nation, according to new research commissioned by the Alaska Seafood Marketing Institute (ASMI).
“We do research every couple of years to look at brands that are featured on restaurant menus,” said Claudia Hogue, foodservice director for ASMI.
“We use by Datassentials, a market research firm based in Chicago. They have one of, if not the largest data base of menus in the country.
“Datassentials looks at penetration, a number that shows the percentage of menus featuring different brands. For the first time, ‘Alaska seafood’ ranks highest among all other proteins,” Hogue said.
“Alaska seafood” appears on 3.4 percent of all menus, compared to “certified Angus” with 3.1 percent...
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