Trident Launches First Ecommerce Effort in China under its Own Brand for Chinese New Year
SEAFOODNEWS.COM by John Sackton February 9, 2016
Trident Seafoods is launching its own retail branding and marketing initiative in China. The launch is timed to coincide with the celebration of Chinese New Year beginning February 8.
Trident is introducing a
chinese version of its website to communicate directly with Chinese consumers. The website, where the Trident Logo is translated as the "Poseidon Fork Brand", features the Trident Story and a range of Alaskan products called Pure and True, and has a wholesale section as well. However, the site does not offer direct ecommerce services.
Trident is also using the WeChat social media platform to communicate about its products and brands with customers in China.
The major ecommerce initiative is being done with partnerships with two Chinese ecommerce channels: YiGuo.com and YouPin Food
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