McDonald’s Tried to Do It All, But Just Posted Terrible Sales Results
SEAFOODNEWS.COM [Washington Post] - By Sarah Halzack - January 23, 2015 -
McDonald’s is having some Big Mac-sized problems as it finds its image and menu are poorly suited for consumers’ increasing preference for fresh, healthy ingredients.
The restaurant chain said Friday that its global profit tumbled 21 percent in the most recent quarter, and its sales at U.S. restaurants open more than a year sank 1.7 percent. Restaurant traffic was down in all its major markets across the globe.
But McDonald’s acknowledges that many of its problems are of its own making: As the company tried to take on these new competitors while also hanging onto its traditional business, its menu grew bloated and its pricing strategy became confusing.
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