Grim McDonald's Franchisee Survey Results: Comps Off 2.1 Percent in December
SEAFOODNEWS.COM [Nation's Restaurant News] - January 22, 2015 -
McDonald’s Corp. same-store sales fell 2.1 percent in December, and don’t seem to be improving in January, according to the latest franchisee survey by Janney Capital Markets analyst Mark Kalinowski.
Surveyed franchisees estimated that January same-store sales would likely fall 1.7 percent, an early indication that McDonald’s efforts to reverse sales trends may not yet be taking hold.
The company is working on a lengthy list of efforts to reverse those trends, beginning with marketing changes that respond to critics, increase transparency and promote key menu items like the Big Mac, breakfast and Happy Meals. McDonald’s also wants to simplify the menu, give more regional control over...
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