PEI Fisher's Brand canner lobsters marketed in China as "young lobster"
SEAFOODNEWS.COM [Journal Pioneer] by Eric McCarthy - January 9, 2015 -
O’LEARY -- A consultant for the P.E.I. Fishermen’s Association explained during the annual meeting of the Prince County Fishermen’s Association the rationale behind the P.E.I. Fisher’s Brand lobster initiative.
Two companies have already signed on to market P.E.I. Brand lobsters, Seafood Export in France for marketing in Europe and Africa and Lanesync in China. In China, the canner lobster is being marketed as young lobster, helping to present it as a luxury product.
So far, the Fisher’s Brand is being processed and packaged at Royal Star Foods in Tignish.
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