Target hopes to differentiate its food offerings
SEAFOODNEWS.COM [Supermarket News] By Elliot Zwiebach - November 20, 2014 -
Target Corp. said Wednesday it intends to offer food assortments that are clearly differentiated from its competition.
“We believe we should continue to present a meaningful food offering in our stores and online, but we need to ensure our food offering is uniquely Target," said Brian Cornell, chairman and CEO of the Minneapolis-based company.
"Our identity in food will continue to involve a combination of national brands and our own and exclusive brands, with increased emphasis on natural and better-for-you products.”
“We’re not streamlining our food offering or de-emphasizing food or walking away from it, but we certainly want to make sure we put our mark on the food category with items that are uniquely Target, that are on trend and right for our guests.”
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