NZ King Salmon says retailer Countdown's discounted Norwegian Atlantic salmon is "unbelievably" low
SEAFOODNEWS.COM [The Marlborough Express] by Cathie Bell - August 18, 2014
Imported Atlantic salmon from Norway on sale at the Countdown supermarket in Blenheim is "unbelievably low-priced", says the chief executive of a company the produces salmon for the domestic and export markets.
"It wouldn't surprise me if it was a loss-leader, to gain entry," New Zealand King Salmon chief executive Grant Rosewarne said. The company has salmon farms in the Marlborough Sounds.
"I can't believe they would make any money on it. The regular price (is) $32 a kg, our price is $36. There can't be any money being made at $20 a kg [on special last week]. It's an unbelievable reduction," he said...
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